Virgin Hotels unveiled its second property, Virgin Hotels San Francisco. The hotel, located in South of Market (SoMa) near Yerba Buena Gardens and the Moscone Center, features 194 guest rooms, multiple dining and drinking outlets and 7,000 square feet of meeting space.

Virgin Hotels San Francisco is also near the new Central Subway Station, which, upon opening later in 2019 will connect South of Market with Union Square and Chinatown.

"I love visiting San Francisco, and it has always been very special to Virgin,” said Sir Richard Branson, founder of Virgin Group. “Never losing its local charm, the city continues to be dynamic and innovative, embodying so much of what our brand stands for.

"Virgin Hotels and the delightful city of San Francisco make the perfect pair and I'm thrilled to announce that the hotel is now open," he added.

Virgin Hotels San Francisco offers three food and beverage outlets, including the flagship restaurant, bar and lounge, Commons Club. Commons Club is designed to feel like a members only experience that's open to all.

Executive Chef Adrian Garcia, formerly of San Francisco’s Benu and Quince, will lead the kitchen and offer modern California cuisine with international influence.

Commons Club also offers a specially curated entertainment and music program and the design aesthetic features a modern take on Victorian-era architectural elements with an installation wall over the bar and 30-foot-tall velvet curtains.

Opening early March 2019, the Virgin Hotels San Francisco will also feature two additional dining options at the rooftop bar, Everdene, and the Funny Library Coffee Shop.

Located on the 12th floor, Everdene is an indoor/outdoor venue offering nearly 360-degree city views. Designed in partnership with Gensler San Francisco, the 4,000-square-foot rooftop features three distinct spaces :

  • The Salon, home to a 25-foot wraparound bar;
  • The Patio, an outdoor space featuring a large communal table;
  • and The Secret Garden Lounge, an intimate VIP lounge.

The Funny Library Coffee Shop is on the ground floor with a separate entrance on the 4th Street corridor. Serving coffee by Laughing Man, the brand co-founded by actor Hugh Jackman, the coffee shop will offer a grab-and-go station with San Francisco-style pastries and light bites curated in partnership with local bakeries Craftsman and Wolves and Firebrand.

Funny Library Coffee Shop will also serve as a communal work space.

Virgin Hotels San Francisco Guest Room, Credit: Virgin Hotels
Virgin Hotels San Francisco Guest Room, Credit: Virgin Hotels

Virgin Hotels San Francisco features collaborative designs from Gensler San Francisco as the designer for the hotel's rooftop Everdene, Hager Design International as the Interior Designer of Record and Matthew Rolston as the Creative Director for the hotel's public spaces and Commons Club. Under his creative direction, Rolston envisioned the ultimate hospitality destination for the savvy, tech-forward business and leisure traveler.

The hotel is said to provide an eclectic architectural and decorative mix between San Francisco's Victorian-era past, the city's 1960s rock 'n' roll appropriation of Victorian styling, and a 19th-century British feel.

"There are a lot of wonderful things about this property, but what I'm most excited about is the dynamic yet mystical spaces throughout the hotel; from Commons Club, to the lush rooftop escape on the 12th floor, this hotel will offer visitors a unique experience," said Virgin Hotels CEO Raul Leal. "Guests of Virgin Hotels in Chicago will notice a lot of key brand features like the Chamber design and the Lounge Bed, but this property will feel inherently San Francisco."

Virgin Hotels San Francisco is owned by Paradigm Hotels Group and operated by Virgin Hotels.

Information is based off a news release from Virgin Hotels.