At IMEX, Hilton’s Vice President of Marketing and eCommerce Americas Andrew Flack discusses the company’s new WowMakers program, its largest-ever B2B marketing initiative, designed to recognize and celebrate planners who create incredible events as well as equip planners with tools and resources to truly wow their attendees. Meanwhile, Hilton WowMaker Joe Landers shares his thoughts on the program and his fairytale-themed “wow” event in Munich, Germany.