Scotland, our cover story this issue, is one of the new movers and shakers on the international meetings scene, with several high-profile events scheduled in the next three years, including the 2014 Ryder Cup and a full palette of arts and cultural fetes.
Not one to miss such a prime marketing opportunity, VisitScotland is leveraging these events with a substantial promotion effort—even launching its biggest global marketing effort ever by co-promoting Disney’s Brave animated hit—in concert with a more than $3 billion tourism investment by the government. All of this has resulted in a “Scotland: The Perfect Stage” campaign that aims to propel it to being a primary player on the world tourism stage.
In this issue
Destinations
Scotland For “The Magic Touch” piece, regular contributor Jeff Heilman explores an enchanting realm of Old World cities, dreamy landscapes, glorious castles, bagpipe music and hearty whisky, while shedding light on new developments and major upcoming events.
India In her “India Indeed” piece, veteran travel trade journalist Judy Jacobs finds this rapidly growing BRIC economy deftly balances the past, present and future with its sophisticated IT business parks, rapidly expanding hotel infrastructure, compelling cultural draws and amazing historic treasures that find few rivals.
Close-Up > Bogota Latin America travel specialist Mark Chesnut discovers that Columbia’s capital is a rising star on the International Congress and Convention Association’s ranking of top South American destinations, and is investing in a new convention center and hotel infrastructure that will keep it on the ascent.
South Korea “Korea at the Speed of Light,” penned by longtime travel trade writer Monica Poling, sheds light on how this digital powerhouse of a country is fast becoming a MICE hot spot by delivering meetings-ready destinations and intriguing attendee experiences.
Feature
International DMCs Are Key Choosing the right destination management company may be the most important part of planning and executing a meeting or convention abroad. Meetings Focus International tapped the knowledge of three global meetings experts to learn what you should know before inking a deal.
Enjoy this year-end edition of Meetings Focus International, and see you in 2013!
