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LVCVA Names Caesars Exec New Chief Sales Officer

Lisa Messina

The Las Vegas Convention and Visitors Authority (LVCVA) is welcoming Lisa Messina as its new chief sales officer, a role in which she will lead and help grow meeting, convention and tradeshow sales for Las Vegas and the Las Vegas Convention Center. The position will be effective September. 

“I am thrilled to join the LVCVA and represent Las Vegas, the number one name in tourism,” Messina said. “There is tremendous history to celebrate in Las Vegas but there are also opportunities to make history. We are at a pivotal moment where the landscape is evolving in a fun and transformative way. It gives business and leisure travelers even more reasons to return.” 

Prior to her new role, Messina served as senior vice president of sales for Caesars Entertainment, where she drove revenue strategy and led a team of 120 sales directors. She has also  served as executive director of intermediary group sales for Hilton Worldwide and held past leadership roles with ConferenceDirect. 

In a press release announcing the hire, the LVCA described Messina as "a highly collaborative, respected leader with a proven track record in the hospitality and meetings industry, but it is the diversity of her experience and her customer-focused sales acumen that sets her apart. Her breadth of knowledge and well-rounded perspective will allow her to forge meaningful connections with existing customers at LVCVA, attract new meeting and convention business to Las Vegas and collaborate with resort partners."

“We are very excited to welcome Lisa to the LVCVA team,” said Steve Hill, CEO and president of the LVCVA. “Lisa brings real expertise, deep experience and a proven track record of producing results. She knows Las Vegas, knows our customers and has earned the respect of the entire industry. Lisa is clearly the right person to be the LVCVA’s first-ever chief sales officer.” 

A 12-year Las Vegas resident, Messina is a graduate of Cornell University’s School of Hotel Administration and serves on MPI International’s Board of Directors. 

This information is based off a press release from the Las Vegas Convention and Visitors Authority. 

Read more recent moves and appointments in the hospitality industry.

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About the author
Annie Smith Barkalow

Annie Smith Barkalow is a content intern with Meetings Today and a full-time student at Mount Mercy University, where she serves as editor-in-chief of the campus newspaper The Times.