Country-music star Luke Combs has partnered with Opry Entertainment Group and Caesars Entertainment on a new restaurant/bar and special-event venue at the Flamingo Las Vegas Hotel & Casino that’s expected to open in October.
Category 10 is the name, and it replaces Jimmy Buffett’s Margaritaville on the Las Vegas Strip. Much like the first iteration of Category 10 located in Nashville, the Vegas version is inspired by Combs’ multi-platinum hit song, “Hurricane.” The three-story, 34,000-square-foot location will feature multiple experiences influenced by Combs’ music and passions:
- Hurricane Hall: Found on the first floor, the main dining hall will feature three bars as well as a central stage and dance floor, paired with an immersive light and sound experience. Outfitted with state-of-the-art video, acoustics and lighting, Hurricane Hall delivers a concert quality atmosphere with curated artist line-ups performing daily. The hall will host the brand’s famous free line dancing lessons.
- The Beautiful Crazy Women’s Lounge: The lounge will be located directly inside of the women’s restroom on the first floor. A champagne bar, soft seating, makeup counters and Hollywood vanity mirrors create the perfect setting for an iconic Vegas night out selfie.
- The Still: Tucked away on the second floor, The Still draws inspiration from Luke’s songwriting, creating an intimate and elevated setting. Guests can enjoy an extensive selection of bourbons, hand-selected by Luke, while taking in the main stage below. The Still will also have adjacent outdoor patio space with scenic views of the cityscape. Thoughtfully designed for Combs’ Bootleggers Fan Club, bourbon connoisseurs and music lovers, The Still offers a one-of-a-kind experience.
- The Eye Rooftop: The third level covered rooftop features a DJ booth, dance floor and bar with incredible views of the famed Las Vegas Strip.
Category 10’s food and beverage offerings blend Southern hospitality with honky-tonk energy, with an emphasis on bourbon and whiskey plus some of Combs’ handpicked favorite brands.
Colin Reed, executive chairman of Ryman Hospitality Properties, parent company of OEG, said at an on-site press conference in March that his firm wanted to come to Las Vegas with a Combs-themed idea “and we spent quite a bit of time with the Caesars folks trying to figure out where best to do it, and I think this space [at Flamingo] is going to be a screamer.”
At the press conference, Combs himself added that “I feel responsible for what happens when you walk in those doors; it’s a place that’s cared about and a place that wants you to be there and come back."
Category 10 will be OEG's second country music-themed project on the Strip, after Ole Red Las Vegas that was done in partnership with Blake Shelton. In addition, “We look forward to bringing more country-music experiences to this market,” Reed noted.
