As event professionals we are uniquely positioned to manage the nexus where participants, experience and data converge to take our value proposition to the next level—and SPARK is a tool to help get us there.

SPARK Takeaways lets participants fully immerse themselves in session content by surfacing the essence of each presentation through intuitive visualizations and interactive topic exploration tools—all in the palm of your hand.

SPARK offers a qualitative analytical functionality that not only streamlines the operational aspects of event planning but easily provides event performance insights that event owners are now demanding.

For event professionals, the advent of AI tools like PCMA’s SPARK—"a free education and development initiative to shed light on the evolving place of AI in the business events industry”—isn't just about embracing new technology; it's about revolutionizing how we approach productivity.