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Bruce
MacMillan
Chief Innovation Officer at PCMA Bruce MacMillan is a seasoned professional with a rich background in strategic marketing, technology integration and change management. At PCMA, he integrates events, MARCOMM, editorial content and technology to elevate performance and audience engagement. MacMillan is PCMA’s executive lead in Project SPARK—PCMA’s AI start-up with GEVME—and also leads the management of PCMA’s business intelligence consultancy, PCMA Insights.