Julie Haddix is the Senior Director, Solutions and Customer Marketing for Cvent. She has worked for Cvent for 17 years and helped to build the company’s Enterprise sales and marketing divisions, including its approach to Strategic Meetings Management. In her current role, she oversees strategic messaging and content for the event marketing and management platform holistically. She also manages the Customer Marketing team for the event cloud, helping to drive customer engagement, adoption, and advocacy of the Cvent event marketing and management platform. Julie wears her own “event planner” hat as a member of the “core team” for Cvent CONNECT, shaping the content strategy and agenda for Cvent’s annual user conference. Julie is a proud graduate of the McIntire School of Business at the University of Virginia – GO HOOS! She holds a B.S. in Commerce with concentrations in Marketing and Management. Julie lives in Westchester County, NY with her husband and two kids, ages 6 and 3. You can find them on the weekend being active and exploring the outdoors.

Alyssa is a highly skilled marketing professional with over 10 years of experience. Since 2016, Alyssa has worked to build the global event marketing function at Cvent ensuring its largest, marquee event programs were designed and executed in alignment with the customer and prospect engagement and business needs. Her major focus was on the creation of unique experiences and establishing quantifiable and integrated metrics to drive ROI of the live events channel. Transitioning to her newest role under the product marketing team, which builds on the experience of her previous role, Alyssa is now responsible for working cross-functionally to craft go-to-market messaging strategies across Cvent's portfolio of solutions that target the marketing persona, with particular emphasis on the SaaS sector.