Audience expectations for webinars have changed. Are you keeping up? From the initial email invite, to the registration page, to producing the live presentation, to the post-show playbook, marketers must now seek to create moments that set your webinars apart and drive deeper audience engagement and participation.
Join experts from Cvent as they bring to light ten actionable and practical ways to reinvigorate your programs for success, including:
- Tips to ensure your webinars are audience-centric
- Innovate ideas to engage with a virtual attendee
- Best practices for cohesively weaving webinars into your event channel
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.
Alyssa is a highly skilled marketing professional with more than 10 years of experience. Currently, Alyssa specializes in event and experiential design and leads the global event marketing function for Cvent, ironically, a SaaS-based company for end-to-end management of meetings and events. Together with her team, she successfully manages 40+ top tier events per year and ensures the events strategy is aligned with the overall brand’s customer and prospect engagement strategy and business goals. Her major focus is on the creation of unique experiences and establishing quantifiable and integrated metrics for offline events to drive ROI of this marketing channel.
A singer/songwriter turned marketer; Brock is a storyteller who enjoys solving problems and creating the best experience possible for PEOPLE on the other end of marketing, design, and communication efforts. From Customer Marketing Specialist to Creative Director, Brock has spent time in various marketing roles and now is a Product Marketing Manager at Cvent, responsible for Cvent Studio and Cvent Webinar Plus. Brock is now using his background in marketing and touring/live events to help people up-level their virtual presentations, captivate their audience, and win more business.