Grow, Engage, Delight! Creating Content On LinkedIn to Grow Our Brands and Influence.

As the world’s most powerful B2B platform, LinkedIn has captured the attention of everyone in the business world and beyond as an effective tool to share thought leadership and influence our audiences. 

Join Meetings Today and meetings and events industry LinkedIn expert Leanne Calderwood to discover best practices for content creation on LinkedIn and start engaging with your communities and advance your career.

By participating, you will:

  • Learn the formula for creating a healthy balance of content.
  • Discover 3 of most LinkedIn’s most effective content formats that will "stop the scroll" and engage with their audience.
  • Explore some LinkedIn algorithm hacks that will get more eyes on your content.

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Marketing Domain of the CMP or CMP-HC Standards.

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Leanne Calderwood
Leanne Calderwood
LinkedIn Expert

Leanne Calderwood, CMP is one of the hospitality industry’s most preeminent LinkedIn experts, and one of Canada’s top voices in the meetings and events industry. She is a trainer, speaker and a 20+ year industry veteran. You can connect further with Leanne via her blog at or find her on LinkedIn!