Course
Eastern Time
Master the Repeatable Events Formula And Drive Engagement With Your Target Audience
The data doesn’t lie. One-off mega-events aren't enough. There is power in smaller, repeatable events that create consistent touchpoints with your audience. Join us to discover how to build and scale a program of high-impact, repeatable events that drive meaningful engagement—whether you're connecting with buyers, educating customers, training employees or building community.
We'll cover:
- Why smaller, repeatable events often deliver as much ROI and engagement as large, flagship gatherings
- Tactical frameworks for designing events you can easily replicate and scale
- How to leverage personalization to drive desired results and key considerations when building your event programs
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.
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Brooke Gracey
Brooke Gracey is a Director of Demand Generation, leading a global campaigns team at Cvent. Brooke is known for her extensive event technology experience and is often sought as a subject matter expert, helping event professionals understand how to integrate technology into planning, execution and event marketing. She has a passion for emerging technology and has led several innovative event marketing and activation projects including Virtual Reality. When Brooke is not working, she is going on adventures with her partner, Tonya, and three wonderful fur babies.