In a digital-first world, in addition to coordinating logistics, meeting planners are shaping perception, building trust and creating visibility long before anyone walks into a room.

In this webinar, "Leveraging LinkedIn: Essential Digital-First Strategies for Meeting Planners," Richard Bliss, a LinkedIn Top Voices Influencer, author of Digital-First Leadership and international speaker across 22 countries, will break down how to use LinkedIn as a strategic lever to elevate your events, your speakers and your own professional brand. 

Bliss will unpack the shifts in audience behavior, why engagement now matters more than announcements and how planners can turn everyday content into a magnet for attendees, partners and decision-makers. 

This is about creating credibility and connection at scale. You’ll walk away with a simple, repeatable framework for amplifying your events and strengthening your influence across your industry. 

This session will help you turn LinkedIn into a strategic asset whether you’re promoting conferences or sourcing speakers. 

Learning Objectives:

• A practical LinkedIn visibility workflow tailored specifically for event promotion and audience engagement.
• How to amplify speakers, partners and programs using strategic commenting, thought leadership and collaborative content.
• A digital-first framework that increases reach, builds trust and drives event momentum long before (and after) the meeting itself.