In an AI-driven world where almost any digital interaction can be simulated, trust is quickly becoming a meeting planner’s most valuable asset. In this session, a cross-functional panel of product marketing, field marketing, and marketing ops experts will unpack how AI is moving from experiments to everyday workflows across the event lifecycle—while keeping attendee data safe, brand promises credible, and experiences unmistakably human. You’ll leave with practical, high-trust AI use cases you can test right away, smart questions to ask your tech partners about data and privacy, and a clearer sense of where AI should help—and where the human planner still needs to lead.