As AI-generated content continues to flood the market and audience skepticism grows, trust is harder to earn and easier to lose. And yet, it’s essential to building lasting relationships with your audience. So how are event and marketing teams building credibility with their audiences today?

To find out, we commissioned global research with Censuswide, surveying 901 event and marketing professionals across 12 countries. The findings reveal where trust is being built, where it’s being lost, and what that means for how you connect with your audiences.

You’ll learn:

• How your peers are building audience trust and why events are a crucial channel for human connection and brand credibility 
• How AI is reshaping audience trust and what it means for your strategy 
• How to design and measure events for human connection and prove the impact back to your organization 

Register now to get ahead of the findings before the full report launches. 

Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Technology Integration Domain of the CMP or CMP-HC Standards.