After 36 years on the supplier side of the business, Jim Russell now leads the team of event producers for Maritz, one of the largest meeting and incentive agencies in the world.
In 2025, the DMO booked 328,659 room nights, reaching 114% of their sales goal. The four sales and marketing promotions recognize leaders who are helping to drive Milwaukee’s visitor economy.
Sonia Trejo, director of events and special projects at LACC, helps clients navigate the convention center’s $2.6 billion expansion and modernization project.