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Visit Orlando Appoints Sr. Director of Convention Sales Ahead of Convention Center Expansion

Jessica Sibley

Visit Orlando appointed Jessica Sibley as senior director of convention sales. Sibley comes to the DMO from Four Seasons Resort Orlando at Walt Disney World Resort, where she served as the director of sales.  

Sibley brings more than 17 years of experience in the group sales segment to the DMO. She spent more than a decade of her career at Four Seasons Resort Orlando at Walt Disney World Resort, where she held roles that included catering sales manager, group sales manager and assistant director of sales. Her most recent responsibilities included leading group sales and creating strategies to drive group business in need periods.  

[Related: Live From PCMA CL 26: Orlando Keeps Growing

In her new role, Sibley is tasked with luring national and international conventions and tradeshows to Orlando. She will also lead the convention sales team overseeing citywide strategic initiatives.  

Her new position begins at the same time as the Orange County Convention Center’s $560 million expansion project. 

[Related: How Orlando Wowed the Largest North American Veterinary Convention

“Orlando is an extraordinary meetings destination with incredible momentum, especially with the expansion of the Orange County Convention Center on the horizon,” Sibley said in a press release. “Now I have the opportunity to work alongside one of the top convention sales teams in the country as we elevate our citywide business even higher.” 

Read about more moves and appointments in the meetings industry

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Madeleine Willis | Content Developer, Departments & Social Media

Madeleine Willis joined Meetings Today magazine in September 2025 as a content developer, departments and social media. She is a graduate of the University of Iowa where she studied Journalism and Mass Communication with a certificate in Event Management. She writes for news departments: "The Buzz," "Industry Intelligence," "Going Places" and "New & Renovated." Her contributions to Meetings Today's Next Gen initiatives include her involvement as the editor and producer of the Eventualists podcast. Willis also oversees the publications social media platforms.