Checking In - East March 2010

March 4, 2010

Tyler Davidson

As we continue our 2010 campaign, we’ve got another big feature to tell you about.

March marks our foray into creating digital editions of all our traditional print publications. Actually, we launched the digital effort in late February with the 2010 Meetings Market Trends Survey supplement—if you haven’t checked it out already, go to www.meetingstoday.com to get your "copy." It’s truly the beginning of a new era for our regular-frequency publications: Meetings East, Meetings MidAmerica, Meetings South and Meetings West.

Much more than just throwing our print editions online, this new format allows us to augment the ink-and-paper effort with expanded features such as video and audio clips, active urls and other interactive features. Even the advertisers are getting into the act via animated ads that really make their messages "pop."

This digital distribution channel can also be shared electronically through the Internet, which opens up a whole new world of readers—participants, really—for all of our content, so please feel free to forward it on to others who may find it valuable in their meeting planning effort.

Besides the phenomenal portability and interactive bells and whistles, the cherry on top is the "green" benefits a digital edition provides.

So give it a read and do your part to save the planet!

About the author

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

Tyler has covered the travel trade for nearly 35 years. In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines.

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism.

Contact: tyler.davidson@meetingstoday.com