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Zoom In Q&A: Bobby Beals, Founder of Beals & Co., discusses Santa Fe art

Describe the “art and soul” of Santa Fe and what makes the city a leading center of creativity.
I’m proud to be part of a community that has been rich in the arts since before the early 1920s, beginning with the Taos Society of Artists and then the Los Cinco Pintores in Santa Fe, the establishment of the largest Indian Market in the nation and more with the arrival of Georgia O’Keeffe. Pushing creativity in all forms, the many fine artists here have become the soul of Santa Fe and their body of artworks the driving force behind other creative outlets like the culinary arts, the musical arts and the art of hospitality.

What are some unique ways that groups can experience the art of Santa Fe?
Beals & Co. works with planners to integrate well-known artists into their group agenda. Programs include “Art Chats,” where groups visit an artist for a demonstration and discussion. In “Gourmet Dinners,” star local chefs such as Andrew Cooper from the Four Seasons Encantado, Anthony Smith from The Eldorado Hotel & Spa and James Campbell Caruso from Hotel Andaluz collaborate with an artist on a creative dining experience.

What are some “creative tourism” opportunities for groups?
I love to bring the artist closer to the visitor. With “Everyone is an Artist,” professional artists provide lessons to your guests throughout the visit. When hiking in our beautiful mountains, why not have an artist paint the scenery while there? Santa Fe groups often have a busy agenda, so breaking out to visit the artist studio or offering a class just seems like the way to go. Groups leave happy and enriched with what Santa Fe truly has to offer.