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Golf Resorts Are All About Groups

There’s no doubting the stature of the PGA National as one of the nation’s most established golf resorts. The Palm Beach Gardens, Fla., property serves up 90 holes of pristine, professional-quality links and is host to numerous top events, including the annual Honda Classic.

Yet, it might be the resort’s focus on another “g”—groups—that has it on the radar of so many meeting planners.

“We’re known as a great meetings destination first and foremost,” emphasizes David Fine, the venue’s senior vice president, sales and market development.

And the lures drawing today’s meeting groups include a spectacular pool area in the midst of some impressive upgrades, including an acclaimed culinary cornucopia that comprises nine restaurants and a new, in-house food truck, and facilities for active fun that go well beyond the spectacular golfing offerings.

In fact, PGA National recently launched an expanded Sport & Racket Club that Fine describes as a state-of-the-art, 40,000-square-foot venue. It now includes 18 clay court surfaces, an endless array of fitness programs, and floor-to-ceiling windows illuminating the expansive workout rooms. A massive spa provides yet another wealth of offerings on-property.

For those groups heading to the resort for its fairway fun, Fine says PGA National is the preeminent golf venue in South Florida, and the offerings are only getting better. The resort recently added a third learning center that uses very sophisticated performance metrics, and has also played host to—and integrated challenges from—the popular Big Break Golf Channel series. The resort’s new food truck is also a regular at its golfing events, where special culinary stations can be arranged to add to the golfing fun.

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About the author
Edward Schmidt Jr.