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The Benefits of Face-to-Face Meetings in a Nutshell

Via Facebook, we asked meeting professionals to sum up their case for face-to-face meetings in one sentence Here are some examples of what they came back with.

Q: In a sentence, how would you explain to your organizational stakeholders the value that face-to-face meetings bring to your organization?

Carolyn Rettberg Browning, Chief Solution Strategist, MEETing Needs: “Face-to-face meetings bring the human element into our relationships that have become so focused on technology.”

Mary Pat Cornett, Vice President, Meetings and International Affairs, American Society for Nutrition: “Our face-to-face meeting advances nutrition science and practice by facilitating peer review of research, furthering relationships, fostering collaboration, recognizing and honoring achievements, and preparing the nutrition scientists and practitioners of the future.”

Karen Garcia Gonzales, Director, Partnership Relations at International Association of Exhibitions & Events-IAEE: “Often times we do business with people we know ... face-to-face meetings reinforce those relationships and help to cultivate new ones.”

Mark Sonder, Chief Entertainment Officer, Mark Sonder Productions Entertainment Agency: “You can't email a handshake!”

[Related Content: Proving the Value of Face-to-Face Meetings]

Okay, the next two participants, Brian and Polly, cheated a bit by providing more than one sentence, but their responses were definitely worthy of contemplation and we’re not ones to stand on formality!

Brian Monahan, VP of Sales and Business Development at Prestige AV & Creative Services: “Wondering if face to face is proper term now. In person may be more defined description.

"I believe we are hardwired to seek connection therefore in person meetings will always be relevant ... however, the desire to connect is so great we use technology to supplement our desire."

Polly Rossi, President, Meeting Achievements“Face to face meetings show an investment into the relationships you are building. By giving your undivided attention at an in person meeting, you make yourself more trustworthy. The other advantage is that you can build upon the emotions of your audience.”

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

 

Tyler has covered the travel trade for nearly 35 years.  In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines. 

 

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism. 

Contact: tyler.davidson@meetingstoday.com

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