Marriott Launches Bonvoy Loyalty Program With Experiential Perks

February 12, 2019

Marriott International kicked off its new loyalty brand February 13, 2019.

Marriott Bonvoy replaces its three current loyalty brands: Marriott Rewards, The Ritz-Carlton Rewards and Starwood Preferred Guest. Marriott Bonvoy is built on the belief that “travel enriches everyone.”

“Marriott Bonvoy marks an evolution in travel because it represents more than a loyalty program,” said Stephanie Linnartz, global chief commercial officer, Marriott International.

“Marriott Bonvoy is a travel program designed to bring to life our extraordinary portfolio of global brands in 129 countries and territories, while also providing endless inspiration for members to keep traveling and pursuing their passions,” she added.

Linnartz noted that the program’s 120 million members have access to the world’s leading hotel portfolio at the best room rates and member benefits, as well its collection of Moments experiences designed to bring exploration and discovery of the world to the forefront.

Connecting Rewards Members With Experiences

Marriott Rewards Moments and SPG Moments are now Marriott Bonvoy Moments, which together with Marriott Moments feature approximately 120,000 experiences in 1,000 destinations available for purchase or by redeeming points.

In addition to accessing local sights and excursions, such as hiking into glacial Patagonia, desert treks on camelback in Morocco or cruising to Vietnam’s floating villages, members can participate in experiences like cooking alongside renowned chefs Daniel Boulud and Eric Ripert or honing football skills in a master class with Hall of Fame wide receiver Jerry Rice.

Throughout 2019, Marriott plans to bring Marriott Bonvoy to life with a series of experiential events for members taking advantage of the company’s marketing partnerships.

Participating brands include the NCAA and the FIA Formula One™ World Champions, Mercedes-AMG Petronas Motorsport.

Sponsorships include the Oscars®, Coachella Valley Music and Arts Festival, Dubai Jazz Festival, The Hong Kong Sevens and World Golf Championship–Mexico Championship.

Marriott Bonvoy Members Earn 20% More

Since Marriott introduced the unified loyalty benefits under Marriott Rewards, The Ritz-Carlton Rewards and SPG in August 2018, members have been able to book stays and earn and redeem points across the entire portfolio and achieve Elite status faster with updated Elite tiers.

Members earn on average 20 percent more points per dollar spent, according to the company.

The launch of Marriott Bonvoy will introduce two new Elite status tier names:

  • Marriott Bonvoy Titanium Elite will replace Platinum Premier Elite (for members who surpass 75 nights).
  • Marriott Bonvoy Ambassador Elite will replace Platinum Premier Elite. This Elite status tier recognizes members who surpass 100 nights and more than $20,000 in spend annually. These members enjoy the highest level of personalization with a dedicated ambassador to help plan their travel and cater to their needs.

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About the author
Lori Tenny | Destinations Editor, Contributing Writer

Lori was formerly Director of Strategic Content at Meetings Today where she oversaw feature-related content for the brand, as well as custom publishing, content marketing initiatives and strategic digital projects.