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Unique Venues in Mexico to Boost Your Next Meeting or Incentive Program

Rhythm of the Night setup at Las Caletas, Puerto Vallarta

The country of Mexico is vast, full of diverse culture. From the tropical Caribbean coast to the bustling and ever-expanding capital city to the renowned beach resorts bordering the Pacific, there are many unique venues that can help groups capture the magic of Mexico while getting some business done in style.

Following are a host of unique venues—including new entrants to the scene and reliable standbys—to keep on your radar for your next Mexico program.

Mexico City

The populous capital of Mexico is bursting with culture, from Aztec temples to baroque-style cathedrals and many museums and hotels. This rich hotbed of experiences makes the city prime for meetings and conventions, and it has the venues to match.

St. Regis Mexico City exterior
St. Regis Mexico City exterior

Among some of its most unique is the St. Regis Mexico City, which sits near the Historic Centre, Roma-

Condesa art district, and the Polanco fashion district. The 31-story, 189-room property towers over the busy metropolis, and caters to both leisure and business travelers with its access to attractions; Remède Spa (exclusive to the St. Regis brand); and luxury meeting space, which includes the 7,670-square-foot, modular Astor Ballroom, the 2,000-square-foot Diamond Ballroom and four large breakout rooms.

“The St. Regis Mexico City is a premier location for travelers looking to explore Mexico City, amid the most alluring landmarks, galleries, restaurants and museums,” said Diana Plazas, chief sales and marketing officer for Marriott International, Caribbean and Latin America. “All ballrooms for meetings and events offer great light, high ceilings and exquisite décor by renowned firm Yabu Pushelberg.”

Plaza said that at the hotel, groups can enjoy unique culinary offerings and wellness programs, including cooking classes, mixology sessions, power breaks with breathing and yoga exercises and more.

In addition, St. Regis Mexico City recently hosted the first Connect With Confidence hybrid event in June that brought together 35 in-person attendees and more than 80 virtual participants. Connect With Confidence by Marriott is a new digital platform for hosts, organizers and attendees to plan and execute meetings.

“Meeting planners gave extremely positive feedback on Marriott’s innovative solutions to create this new way of meeting and the impactful experience that was created for both in-person and virtual attendees,” Plaza said. “Planners felt that the environment provided was safe and that this meeting enhanced their confidence in bringing back meetings. We heard many comments on the seamless technology and reimagined food and beverage offerings.”

Connect With Confidence event at St. Regis Mexico City
Connect With Confidence event at St. Regis Mexico City

Plazas also noted that the property is seeing a significant uptick in group booking toward the end of the year and hopes that the first of this type of event in Mexico helped ease planner concerns around the complexities of planning programs during the pandemic.

Outside of the meeting room, St. Regis Mexico City just launched a program to help guests explore the rich culture Mexico City offers. Dubbed “48 Hours in Mexico City,” guests can consult with the hotel’s Clefs d’Or concierge to receive a personalized itinerary to explore some of the city’s nearby dining, landmarks and cultural institutions, such as the iconic National Museum of Anthropology.

“With so much to see and experience, we designed this new offering to afford guests a curated selection to discover the best aspects of our famed city’s rich history and burgeoning cultural renaissance in just 48 hours, the ideal leisure visit or prelude to a business trip,” said Thomas Jecklin, director general at the hotel.

Outside of the St. Regis, Mexico City offers a portfolio of luxury Marriott properties that can help attendees get a sense of place, including the Sheraton Mexico City Maria Isabel Hotel, JW Marriott Hotel Mexico City, The Westin Santa Fe and the forthcoming new Ritz-Carlton opening this fall.

[Related: New and Renovated Properties in California, Arizona and Mexico]


Famous for tequila and mariachi, Western Mexico’s Guadalajara is also catered toward group business, home to Mexico’s largest convention center, Expo Guadalajara. The venue’s capacity is 60,000 and has 57 meeting rooms and 90,000 square feet of exhibition space.

Expo Guadalajara
Expo Guadalajara. Credit Expo Guadalajara

Expo Guadalajara is also the only Mexican venue with its own foundation, Expo Guadalajara Foundation. The foundation has a CSR promotion program and provides its event clients with an orientation to assist them with carrying out sustainable practices. The venue is also outfitted with solar panels.

Conventions, tradeshows and networking events continually rotate through the convention center, including the world’s second-largest book fair held at Expo Guadalajara every year. To combat COVID-19, Expo Guadalajara received the GBAC STAR accreditation; invested $1.2 million in equipment and installment like hand-washing stations, hand sanitizer dispensers and disinfection tunnels in the entrance of the building; and has on-site medical services at the venue, creating an isolation area for suspected cases to whom rapid tests are applied and, if test results are positive, helps transfer to COVID-19 clinics.

Puerto Vallarta

The resort town of Puerto Vallarta on Mexico’s Pacific coast is known for its beautiful beaches and is a popular choice for group incentive trips or corporate meetings with some sunny flair. Exploring the beach scene, while also enjoying exclusivity, is possible at Las Caletas—a beach hideaway in Puerto Vallarta that is only accessible by boat. Vallarta Adventures is the sole tour operator to Las Caletas, promising a consistent experience.

Las Caletas, Puerto Vallarta
Las Caletas, Puerto Vallarta

“The docks are designed specifically for our fleet, meaning that we can ensure that there will not be anybody but those traveling with Vallarta Adventures at Las Caletas. The size and diversity of our fleet and capacities means that we can offer private boats for groups of almost any size,” explained Gareth Price, commercial director for Vallarta Adventures.

Vallarta Adventures can help organize private dining experiences and shows for groups of any size up to 900 people. Price recommended that groups put a Rhythms of the Night show on their Puerto Vallarta bucket list, which takes place in Las Caletas Monday through Saturday each week.

“The show is presented on a stage in a natural amphitheater in the middle of the jungle, which in itself is a huge highlight, but for groups, especially incentive groups that need to present something, have some kind of award ceremony, we can arrange post shows with full audiovisual support (including mapping) of the technical team,” Price said. He also noted that a group can buy out the show for a night or arrange for an additional show to take place on a Sunday. Assigned private areas can be blocked for groups participating in a non-private show.

Beyond the beaches, there are more unique venues in Puerto Vallarta that take advantage of the area’s natural beauty. A private event at Vallarta Botanical Gardens is one such option. The venue sits about 30 minutes outside of the city limits and all event spaces look out at the botanical garden and the jungle-covered mountains.

“The botanical garden offers a lot of different possibilities for small and large events,” said curator and founder of Vallarta Botanical Gardens, Robert Price. “For the Haciendo de Oro, the lower level known as the Hall of Flowers Ballroom can seat 150 at round tables with room for a dance floor and live band or DJ. The upper level, which is normally the restaurant area, seats 80 people. Our kitchen specializes in authentic Mexican cuisine, including handmade tortillas made in the traditional manner.”

Puerto Vallarta’s El Dorado restaurant has beachfront space that provides another unique way to enjoy ocean views with toes in the sand at an event. “We can organize daytime beach parties or more sophisticated nighttime dinner parties,” said the restaurant’s director of sales, Sofia Boettner. “We also have a beach club [open] from 8:30 a.m. to 4 p.m. where you can lounge, swim in the ocean and relax while being served by our staff.”

El Dorado at night, Puerto Vallarta
El Dorado at night, Puerto Vallarta

El Dorado also has live music nightly and can host up to 250 people for events. The location is easy for groups to access, just 30 minutes from the marina, 15 minutes from the North Hotel Zone, and five minutes from the South Hotel Zone.

Cancun & Riviera Maya

Incredibly popular with incentive and convention groups, the Cancun and Riviera Maya regions, located along Mexico’s east coast on the Yucatan Peninsula bordering the Caribbean Sea, burst with unique venues for groups that take advantage of the tropical location. 

Newest to the Xcaret portfolio is 900-suite Hotel Xcaret Arte, an adults-only property that opened in July. The property aims to pay homage to Mexican artists through its architecture, décor and experiences.

Hotel Xcaret Arte
Hotel Xcaret Arte

“Hotel Xcaret Arte is designed and built by 100% Mexican talent and infused with passion and respect for the surrounding Mayan region,” said Manuel Saracho, corporate director of group sales for Group Xcaret. “In both form and function, the resort pays homage to Mexican art in its various iterations and highlights the most important symbols of the country’s culture through the creation of the five distinct Casas. Each Casa is inspired by Mexican traditions and provides guests with the opportunity to explore and engage with the country’s heritage and nature.”

The “Casa del Patrón” will serve as the resort’s main event and convention space, with two convention centers and a stage, with capacity for up to 2,000 for meetings, accommodating buyouts or up to 20 event breakout sessions, Saracho said. 

Dining experiences within the resort are also a major highlight at Hotel Xcaret Arte. Top chefs from Mexico have come together to curate nine restaurants and five rooftop bars on property featuring local ingredients and custom cocktails. 

Chefs working on fresh food at Hotel Xcaret Arte
Dining experiences will be a big highlight at Hotel Xcaret Arte

Luxury wellness opportunities are in abundance at on-site Muluk Spa featuring amenities like hydrotherapies, flotation spas, mudrooms and vapor treatments. Guests can even create their own oils, scents and lotions at the Alchemist Studio.

More new properties in the region are on the way. This December, Live Aqua Beach Resort Tulkal Riviera Maya will open with 349 rooms and suites. The new resort will have access to the Tulkal Convention Center, which can host up to 3,000 attendees in its ballroom and 1,000 in the attached outdoor terrace. Two additional meeting rooms are also available for smaller gatherings.

Special events and incentives at Live Aqua will impress. The resort will have local and international cuisines across 10 restaurants and bars, a separate lobby for groups, direct access to the beach, a spa and unique outdoor spaces like a gazebo and various terraces for events.

Read this next: Prime Incentive Properties in Los Cabos and the Mexican Caribbean

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About the author
Danielle LeBreck | Senior Content Director

Danielle started at Meetings Today in March 2019 after seven years of editorial experience in the travel and food industries. She oversees all of the destination content for Meetings Today and collaborates with the team on digital content strategy and content marketing initiatives.