Cabarrus County CVB Taps Adam Rich as Sales Manager

June 23, 2022
Adam Rich

Cabarrus County, North Carolina Convention and Visitor’s Bureau has hired Adam Rich as sales manager. In his new role, Rich will oversee promoting Cabarrus County as a group destination. 

Rich brings more than 10 years of experience in the sports industry to his role. Prior to his hiring, he was the manager of ticket operations for World Racing Group, the director of ticketing for UNC-Greensboro and an account executive with Wake Forest University and Talladega Superspeedway. 

“Adam’s past sales and motorsports experience makes him a great fit for our organization and our destination,” said Donna Carpenter, Cabarrus County CVB president and CEO. “Welcoming him to the team expands our opportunity to attract group travel and the positive impact it brings to this community.”  

A native of North Carolina, Rich earned his bachelor of science in recreation and parks management from UNC-Greensboro and earned a master of science in sport management from the University of Southern Mississippi. 

Read more recent moves and appointments in the hospitality industry.


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Annie Smith Barkalow

Annie Smith Barkalow is a content intern with Meetings Today and a full-time student at Mount Mercy University, where she serves as editor-in-chief of the campus newspaper The Times.