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She Means Business to Ask Where Gender Equality Meets Sustainability at IMEX Frankfurt

Carina Bauer During a She Means Business Session at IMEX 2019

Beginning on the first day of IMEX Frankfurt, which will run May 23-25, "She Means Business: a conversation for all," delivered by IMEX and tw magazine and supported by MPI, will ask the important question of where gender equality meets sustainability in the meetings and events industry.  

“The industry is 70% women-powered, but only 20% women-led, meaning that clearly more work around equality of opportunity is needed,” said Carina Bauer, CEO of IMEX Group, in a press release sharing the guiding principle of "She Means Business."

The series of learning sessions dedicated to diversity, gender equality and female empowerment taking place at IMEX Frankfurt will begin with a practical guide on the role of women in helping to achieve net zero by 2050. In "Road to net zero: Women as change makers," speakers like Kathleen Warden from the Scottish Events Campus will discuss the Net Zero Carbon Events Initiative and the role of women in powering sustainable business.  

Sessions of "She Means Business: a conversation for all" will take place throughout the three-day tradeshow and cover future skillsets, building connections and mentoring practices that best support women’s career development. Highlights of the series at the event include:  

  • "The Metaverse – a man’s world?," a session featuring Christopher Werth from VOK DAMS Events and Sabine Reise from Allseated, will discuss and share how to take the first steps into the metaverse and why the environment appeals to women in particular. 
  • A discussion surrounding the Global Gender Gap Report 2022 of the World Economic Forum, which states it will take 132 years to close the existing global gender gap, as well as the way the glass ceiling of the MICE industry inhibits female representation at senior leadership levels. 
  • "Ladies’ choice: Women seek conversation with men about diversity and gender equality" will bring together a panel of women and men to discuss what individuals and organizations can accomplish by working collectively.  

“The events industry needs to collaborate and engage in open dialogue to ensure opportunities for everyone regardless of gender,” Bauer said. “Ahead of International Women’s Day on March 8, we’re delighted to introduce a really supportive and well-informed 'She Means Business' program packed with honest discussion and women who are leading the way to a more equitable future.” 

This information is based on a press release from IMEX Group

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Taylor Smith | Content Developer, Destinations and Features

Taylor Smith joined Stamats in May 2022 as a content developer, destinations and features for Meetings Today. Smith has experience covering everything from travel to breaking news and graduated from Ball State University with a bachelor’s degree in news and magazine journalism. Previously, she’s written for St. Louis Magazine and worked as an editorial assistant and apprentice for Aubree Nichols, who has been published in premier publications such as The New York TimesELLE and The Los Angeles Times.