According to a new poll from the Global Business Travel Association (GBTA), optimism across the business travel sector has continued to decline as U.S. government actions continue to reshape the travel landscape. The study also found that nearly half of global travel suppliers anticipate revenue loss and more organizations are reducing travel volume and spending (especially inbound travel to the U.S.).
GBTA’s July poll surveyed 950 corporate travel managers, suppliers and companies across 45 countries, which tracks the sentiment and impact of U.S. government actions on business travel, with some notable shifts since GBTA’s initial poll on the same topic in April.
Here are some notable takeaways from the data:
- Nearly half (48%) of suppliers expect a drop in business travel revenue, a notable increase from the 37% who thought the same thing in April. Lodging suppliers were the most concerned, as 58% anticipate revenue decreases.
- 34% of buyers expect the number of business trips taken at their company to decline in 2025 (up from 29% in April).
- Half of respondents expect declines in their international business travel (49%) while only 23% expect a decline in domestic business travel. It’s worth noting that many of the respondents are located outside the U.S.
As a result of U.S government actions, many global travel buyers say they have:
- Canceled U.S.-based meetings (18%, up from 13%)
- Relocated meetings (13%, up from 8%) outside the U.S
- Canceled sending employees to U.S.-based events (20%, up from 10%)
- Shifted meetings or events online (24%, up from 19%)
“This latest poll shows the business travel industry and corporate travel programs and professionals actively adapting to shifting geopolitics and evolving U.S. policies,” GBTA CEO Suzanne Neufang said in a press release. “While overall demand currently remains resilient, the results underscore how economic uncertainty and U.S. government actions continue to send ripple effects across the global travel landscape.”
Click here to view the complete GBTA July 2025 poll results.
