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Will Robots Soon Rule the Show Floor?

robots

Among the 130,000 people wandering this week’s Consumer Electronics Show (CES) at the Las Vegas Convention Center, it’s likely a good number of them plan meetings and events.  

And it’s not a stretch to believe that what they’ve seen firsthand might lead to industry-wide unease about what could happen to the in-person event experience in the next few years.  

In fact, business events might become somewhat less “in-person.”

[Related: Las Vegas C.C. Finishes Five-Year, $600 Million Renovation Ahead of CES]

This year, many of the 4,000 exhibiting companies at CES were focused on integrating AI into the physical world. For the meetings and hospitality industries, there are various robotic applications designed for the back of the house. But also on display were robots designed to do complex physical work, and others designed specifically to interact with, educate and entertain humans.

robots folding clothes

For back of house, the new offerings include LG's CLOiD, which can fold laundry and unload dishwashers, and the Allergen Alert Mini Lab that can quickly test food for allergens and gluten. There’s also the Atlas humanoid by Boston Dynamics, which can lift as much as 110 pounds and move it across a room or even farther, like from a loading dock. Hyundai Motor Group’s MobED is another such humanoid worker shown at CES; it’s able to deliver goods across considerable distance.

robot moving stuff
Hyundai's MobED can move items over distances. Credit: Hyundai Motor Group

Robots Even in Front of House

The humanoid revolution is not confined to where only hotel employees or planning team members would see these robots. In addition to the Atlas and MobED products, which could soon be used to deliver items to guest rooms, CES 2026 displayed several other applications designed specifically for the front of the house.  

In other words, robots designed for extended personal interaction with attendees and guests.  

These include LG’s CLOiD, which can also act as a butler to deliver food and drinks. And then there is the Unitree Robotics G1 model, a 4-foot-tall, 77-pound humanoid robot that’s "AI avatar" trained through reinforcement learning and simulations. The base model is $16,000, while the high-end model with deep customization abilities is about $68,000.

On the CES show floor, the G1 was used to entertain those who came to the Unitree exhibit by doing the Texas Two-Step to country music. And the G1 has recently been used on the streets of Austin, Texas, as an entertainer that wears a cowboy hat, silver chain and Nike sneakers, and possesses a strong grasp of formal English as well as the slang of Gen Z.  

The Dawn of ‘Booth Humanoids?’

Other possible robot applications might be more ominous for those in the meetings and  events business. For instance, it could be just a few years before some companies’ trade-show booths have just one human alongside several robot humanoids that act as company ambassadors, able to demonstrate product features, answer attendees’ questions and even have broader conversations.  

Think that’s most unlikely? Don’t be so sure. During his keynote speech at CES 2026, Nvidia CEO Jensen Huang said that "The ChatGPT moment for physical AI is here, where machines begin to understand, reason and act in the real world." 
 

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About the author
Rob Carey | Content Manager, Features & News

Rob Carey serves as content manager, news and features for Meetings Today, where he leads coverage of the latest trends, happenings, data and insights related to corporate meetings and incentives as well as association conventions and exhibitions.

 

Carey has been covering the business-events industry since 1992, when he was hired as an intern at Successful Meetings magazine in New York while still a student at Columbia University. During his 15 years at SM’s parent company Nielsen, Carey moved steadily through the ranks to become editorial director for Successful Meetings, Meeting News and the Meeting World conference and exhibition. SM and MN won several FOLIO: Eddie Awards for editorial coverage during his tenure.  

 

Carey then spent 11 years as principal of Meetings & Hospitality Insight, covering not just the MICE market for various industry publications but also writing about business disciplines such as hotel management, golf-facility management, small-business operations, middle-market leadership and others. For several years he wrote the annual trends white paper for the International Association of Conference Centers.  

 

In 2018, Carey became a senior content producer for MeetingsNet, an Informa media brand, and a panel moderator for Informa’s Pharma Forum annual event. 

 

Come September 2025, he moved to Meetings Today.  

 

A native of New York  Carey now resides in the Phoenix/Scottsdale metro area with his wife Kelley and their dog Ziggy.