In 2025, LinkedIn changed how it evaluates your content. The platform now uses AI to determine whether your posts demonstrate genuine professional expertise. If the AI recognizes you as a credible voice in your field, your content reaches more people. If it doesn’t, you become invisible.
This creates a problem for meeting and event planners.
The AI was trained on millions of posts from people who sell products and services with measurable outcomes. Software companies post case studies with conversion rates, and sales professionals talk about pipeline and closed deals. The AI learned to recognize these patterns as signals of expertise.
But as a meeting planner, you sell the energy in a room, not metrics. You sell the connections that happen when the right people are in the right place at the right time. You sell the moment when a keynote lands and the audience leans forward together.
That’s real value, and yet it’s invisible to an algorithm that learned expertise looks like bullet points and percentages.
So, how do you teach LinkedIn’s AI what you actually do? Here are a few ways meeting planners can break through the bullet points and percentages the AI is looking for and teach it to recognize other strategic stories of success.
[Related: Why LinkedIn’s Recent Algorithm Shift Changes Everything for Meeting Planners]
1. Use Testimonials as Outcomes
When an attendee says your event changed how they think about their business, that’s a measurable result. Post it with their quote, using their words to describe the transformation you created. The AI recognizes social proof and third-party validation as expertise signals.
2. Tell Stories Using Specific Details
I used to host tech conferences from Sydney to Berlin to New York to Las Vegas. The thing my members still talk about years later isn’t the keynotes or the vendor hall. It’s the board-game night we hosted instead of a cocktail party.
That experiential value can’t be measured, yet it can be described in a way that makes people feel it.
Don’t post, “Great event last week!” That gives the AI nothing to work with. Describe the moment that made your event different, like the unexpected choice in your event design that people still mention when they see you. The details that turned attendees into a community.
[Related: 4 Ways to Build Trust Through Your LinkedIn Profile]
3. Name What You Do in Language the AI Understands
You’re in the business of creating experiences, but the LinkedIn AI doesn’t know what that means. Try phrases like “designed attendee engagement strategies” or “produced executive networking events for 500 participants.” Give the AI categories it can recognize while staying true to what you do.
4. Show the Before and After
Transformation is something the AI understands. Paint a contrast such as an empty ballroom that becomes a connected community or a client’s vague vision becoming a three-day experience that people talk about for years.
The meeting planners winning on LinkedIn are the ones learning to translate experiential value into language that both humans and AI can recognize.
Your expertise is real. Now make it visible.
Connect with Richard on LinkedIn.
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