Gwendolyn Hood is the founder of Butterscotch Cloud, a career development resource for people breaking into the events industry. She started running events for her church on a $50 budget and refused to look back. Twenty-five years, 400-plus events and 12 countries later—with the scars to prove it—she now helps entry-level candidates, career changers and anyone wondering if this industry is their vibe. If this resonates, she’d love to hear from you. Or if you know someone trying to break in, send them her way. Visit butterscotchcloud.com.
Here’s what entry-level candidates are really looking for and what you might be doing that’s steering them away from applying to work for your events organization.
