Getting attendees to your events isn’t easy. From virtual conferences, to webinars, to in-person events, attendees are overwhelmed with all the ways they can network and learn.
How do you cut through the noise and prove that your event is the one to attend?
Join us to find out how to make your event communications more effective to increase attendance and extend the reach of your events.
In this webinar, you’ll learn:
- Best practices for marketing before, during and after events
- Alternative marketing channels which are now (or will be) the new norm
- How to extend and harness the power of your events
Earn CEUs: The Events Industry Council has reviewed the learning objectives of this activity and has indicated that attendees will receive 1 CE hours in the Meeting or Event Design Domain of the CMP or CMP-HC Standards.
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Emily is a passionate demand gen marketer with 14 years experience delivering profitable marketing campaigns and strategies. She strives to be a pivotal player in an organization ensuring that marketing is delivering on revenue targets. Emily is an expert in demand generation and marketing operations with a focus on using the right metrics to make better decisions.
Alyssa is a highly skilled marketing professional with more than 10 years of experience. Currently, Alyssa specializes in event and experiential design and leads the global event marketing function for Cvent, ironically, a SaaS-based company for end-to-end management of meetings and events. Together with her team, she successfully manages 40+ top tier events per year and ensures the events strategy is aligned with the overall brand’s customer and prospect engagement strategy and business goals. Her major focus is on the creation of unique experiences and establishing quantifiable and integrated metrics for offline events to drive ROI of this marketing channel.