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What an Event Attendee Wants

Have you ever wanted to get inside the minds of your audience? What do they really think about events? How far will they travel, what are they willing to pay, and how do they envision the ideal event? 

We had those same questions, and we decided to get the answers. We’ve teamed up with Hanover Research to survey 1000+ conference attendees, uncovering their unfiltered thoughts about the events they attend. 

Join our webinar to learn what these attendees said about: 

  • In-Person vs. Virtual Sentiments: Gain valuable insights into attendee preferences and sentiments regarding in-person and virtual conferences. Use this knowledge to tailor your event format effectively. 
  • Motivators and Event Excellence: Explore the key motivators driving attendance and get actionable tips to ensure your event exceeds expectations, making it a must-attend. 
  • Addressing Unmet Needs: Identify unmet attendee needs and learn innovative ways to leverage event technology to conquer these challenges. 

By the end of this webinar, you’ll be able to use these new insights to create events that have your attendees singing in their best Christina Aguilera voice: 

What an attendee wants, what an attendee needs, 
Events that make me happy are the key, 
And I’m thanking you for knowing exactly, 
What an attendee wants, what an attendee needs!

Visit Our Sponsor(s)

Visit Our Sponsor(s)
Kirstin Sargent
Kirstin Sargent
Team Lead
Meetings and Events, Cvent

Kirstin Sargent is an accomplished professional in the field of Meetings & Events, serving as a dedicated Team Lead at Cvent. With a passion for experiential marketing, Kirstin brings a wealth of knowledge and expertise to the table. Her role at Cvent involves overseeing both internal and external events, showcasing her ability to seamlessly blend creativity with project management skills. She is skilled in crafting unique and engaging event concepts, while ensuring all logistical aspects are meticulously executed. Kirstin's expertise lies in creating memorable moments that leave a lasting impact on attendees.

John Hunter
John Hunter
Senior Manager
Content Marketing, Cvent

John is the Senior Manager of Event Cloud Content Marketing at Cvent. He has 11 years of experience writing about the meetings and events industry. John also has extensive copywriting experience across diverse industries, including broadcast television, retail advertising, associations, higher education, and corporate PR.