Measuring social media analytics can seem overwhelming, but industry expert Alex Plaxen offers four tips for meeting and event professionals to measure what matters and develop a social media strategy.

In a Smart Monday session at IMEX 2018 named “Redesigning Inclusive and Welcoming Events by Overcoming Unconscious Bias,” presenters Mariela Mcilwraith, director, industry advancement, EIC and Tahira Endean, event producer, TahiraCreates. focused on ways planners can consider the perspectives and needs of potential participants to design events that are inclusive and accessible to all.

Joan Eisenstodt interviews improv practitioners Bob Korin and Izzy Gessell.

The Macintosh Way author and modern marketeer Guy Kawasaki is profiled by Meetings Focus.

Keeping your attendees involved means increased attendance at your events.