A number of U.S. destinations are celebrating National Travel and Tourism Week 2017, which kicked off on Sunday, May 7. This year’s official theme is “Faces of Travel” and the event ends Saturday, May 13.

According to an official promotional video (linked above), National Travel and Tourism Week is a time “where travel and tourism professionals nationwide unite to shine a spotlight on the unique value that travel holds for our economy, our businesses, our communities … [in addition to] our personal lives.”

Here are a few highlights of ways destinations are celebrating the occasion.

According to the U.S. Travel Association, the Empire State Building lit up red on Tuesday—the official National Travel and Tourism Week color—to commemorate Travel Rally Day on Tues., May 9.

The New Orleans CVB reported that hundreds of New Orleans hospitality and tourism industry members paraded through the French Quarter and proclaimed the power of tourism in an event held on May 9.

Visit Grand Rapids, the DMO representing Grand Rapids, Mich., is sharing area travel and tourism faces through their social media and website throughout the week and encouraged businesses to participate.

Blount County, Tenn., a popular tourist spot near the Smoky Mountains, planned to celebrate National Travel and Tourism Week with a special event, Blount County’s Tourism Day, on Thurs., May 11.

VisitDallas and other major DMOs/CVBs across the U.S. also reported plans to celebrate the industry. For those interested in following along on social media, check out the event’s official hashtag #nttw17.