How are you maximizing your exhibit floor data collection and ROI? Meetings Today’s Christoph Trappe traveled to Adobe Summit 2018, The Digital Marketing Conference in Las Vegas to show off some examples of innovative exhibit attractions and the latest booth trends.

Influencer marketing is a bit of a buzzword right now. With good reason. It can help planners expand their meeting or events’ promotional effort and overall reach over social media and other channels.

The artwork installed at an increasing number of popular convention centers transforms these necessarily utilitarian buildings into magnificent galleries that rival some of the most inspired museums in the world.

I’m currently attending the Adobe Summit as a guest of Adobe’s and just checked in. The check-in was super quick on a laptop. Once I remembered what email I used to register, the screen warned me that a lost badge would cost $150 to replace. I groaned at the sight of the fee and the attendant added: “That’s nothing. The other day I was working a convention where they charged the full conference amount—$2,300.”

A $75 million renovation is underway at The Lodge at Koele, A Four Seasons Resort, which has been closed for two-and-a-half years.

The marine-rich waters surrounding Maui, Molokai and Lanai offer no end of ways for groups to experience the natural environment along with a dash of Hawaiian culture and traditions. Getting out on the water, whether it’s participating in an outrigger canoe regatta or sailing across the channel from Maui to Lanai in a graceful catamaran, can easily be the highlight of any meetings program.

“For us, luxury is about authenticity and uniqueness,” said Alan Stenberg, founder and proprietor with partner Daniel DeSimone of the 18-room Glenmere Mansion in New York’s Lower Hudson Valley.

Meeting professionals provide their support for face-to-face meetings in a sentence.

Face-to-face meetings provide ROI, according to statistics from Oxford Economics and Maritz Global Travel.