One of the meetings world’s most-notable tech experts got her start in the event planning industry in perhaps one of the most unlikely ways.
“My career started in hospitality when I was doing marketing for a property on the Red Sea in Egypt,” remembered Dahlia El Gazzar, Tech Evangelist + Idea Igniteur of DAHLIA+ and Empowerment+, a new entrant in the meetings tech world that aims to educate attendees about event technology on-site at conferences. “I started creating these events where I would meet with the Bedouins in the Sinai to create camel races. I took the mattresses from the chaise lounge swimming pool chairs and shipped them to the middle of the desert to rent them to Italian tourists for $150 per night to see the stars.”