Five Takeaways: Corporate Social Responsibility: "Good Business Practices"
- Corporate Social Responsibility requires an organization
to: Be less bad (negative impact) and Do more good (positive impact).
- The
general public cares most about how companies treat employees, followed
by its impact on the community and then followed by its impact on the
environment.
- Sustainability
must be approached as a two-step process: 1.) Reduce waste and Reuse
whenever possible (to save money); 2.) Recycle all waste and Replace
non-sustainable product or service ingredients with renewable or organic
materials (to re-invest saved money).
-
The
best way to create a movement at work, for either community service or
sustainability, is to first identify all people that have a passion for
the project. Then, network them together and focus them on reachable
goals
-
Talk
the walk, once you've made progress. Don't keep your CSR efforts a big
secret, because your end-user/customer needs to know that his or her
business with you is making a difference. Think of your messaging as a
service that gives them purpose and meaning.
