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Meeting Planners Signal Events Recovery in Q1-2 2021

Meeting and event planners polled by Meetings Today as part of its new monthly MeetingsTALK survey found that 35% indicated they will be ready to resume face-to-face meetings of 100 attendees or more in the first and second quarters of 2021.

The MeetingsTALK survey asked for opinions on three questions during the COVID-19 pandemic and was conducted in early June 2020.

Groups of 100 or more

When asked to fill in a response to “I’ll personally be ready to meet in groups of 100 or more in (select one),” the following answers were given (455 responses):

  • 35% selected Q1-2 2021.
  • 18% selected August-September 2020.
  • 5% selected June-July 2020.
  • 15% selected October-November 2020.
  • 5% selected December 2020.
  • 10% selected Q2-3 2021.
  • 1% selected Q4 of 2021.
  • 11% indicated they would only be ready to meet until after there is a COVID-19 vaccine.

Survey issues with hotels

[Download the full results pdf here.]

When asked to fill in a response to “What are the meetings issues with hotels that matter most moving forward?” the following answers were given (524 responses):

  • 64% selected cleanliness/sterilization.
  • 15% selected seating for physical distancing.
  • 8% selected contract terms/attrition.
  • 4% selected ventilation.
  • 3% selected F&B safety.
  • 2% selected both staffing/staff safety and mask/hand sanitizing standard throughout.
  • 1% selected both service levels and extended guest room turnover time.

COVID-19 Vaccine

When asked to fill in a response to “If you held a meeting before there’s a COVID-19 vaccine, you’d prefer (select one),” the following answers were given (455 responses):

  • 72% selected six feet between people.
  • 20% selected three feet between people.
  • 8% selected “side-by-side is okay with me.

See all of our coronavirus coverage.

 

 

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About the author
Tyler Davidson | Editor, Vice President & Chief Content Director

Tyler Davidson is the vice president and chief content director for Meetings Today, which publishes the meetings industry trade magazine Meetings Today as well as MeetingsToday.com, various newsletters, webinars, the in-person Meetings Today LIVE! Hosted-buyer events and other meetings and events industry B2B channels.

 

Tyler has covered the travel trade for nearly 35 years.  In his role with Meetings Today, which recently won the prestigious FOLIO: Eddies Award for best magazine issue, Tyler leads the editorial team on its mission to provide the most in-depth meetings content in the industry. Previously, he worked as the Asia, Canada, Pacific Northwest and Western U.S. editor at Travel Weekly magazine and TravelAge West. Before joining the dual editorial staff producing destination sections for Travel Weekly and TravelAge West, Tyler was the Africa, Israel, Middle East, Switzerland and Pacific Northwest editor at TravelAge West. He also undertook general news and feature assignments while working at the magazines. 

 

Besides reporting on the travel trade, Tyler has covered the real estate industry, held various editorial positions at the San Francisco-based national satire magazine The Nose, wrote freelance technology industry pieces and covered the San Francisco 49ers and Oakland Raiders for a bilingual newspaper in San Francisco. He has a B.A. in Journalism from San Francisco State University, where he worked in various editorial capacities on its award-winning student magazine, Prism. 

Contact: tyler.davidson@meetingstoday.com

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