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Visit Sarasota County Announces New Director of Sales and Industry Relations

Suzanne Hackman

Visit Sarasota County (VSC) has named Suzanne Hackman as its new director of sales and industry relations. She is responsible for developing sales strategies to attract overnight business to Sarasota County, Florida, and managing relationships with local businesses and partners.  

Hackman has extensive experience in the meetings, events and DMO industries. She most recently served as the regional director of sales for PRA Business Events. Prior to that, she was vice president of sales and business development for Visit St. Petersburg/Clearwater, an organization she was with for more than 17 years.

“Suzanne is a superstar in our industry, and we couldn’t be happier to have her join our team,” said Erin Duggan, president and CEO of VSC. “Her expertise and familiarity with the region, perfectly positions VSC to continue to attract the meetings and events to our region that are so vital to driving tourism.” 

A graduate of University of South Florida with a bachelor’s degree in business administration and human resource management, Hackman is a Certified Destination Management Executive (CMDE) and has multiple professional industry affiliations including PCMA, MPI and SITE. 4

Read more about recent moves and appointments in the meetings and events industry

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