Accor announced it is developing a digital meetings and events booking platform that will feature an inventory of 2.5 million square feet of event space and over 800,000 Accor guest rooms.
The new platform will be built around the company’s existing central reservation system, MeetingPackage, and will pre-launch in late 2025 with initial functionality for those using Salesforce and for small bookings. In early 2026, a more comprehensive set of features will be rolled out such as booking meeting rooms and larger guest room blocks.
The platform will also be developed in partnership with four other technology providers, including Accor’s proprietary sales and catering platforms.
“At Accor, we are fortunate to collaborate with best-in-class technology providers who are helping us create a seamless and efficient user experience,” said Julien Houdebine, Accor’s chief sales and revenue officer. “Through this new digital meetings and events ecosystem, Accor’s entire event inventory will become more visible, accessible and appealing.”
The introduction of Accor’s new platform seems to be part of a larger trend in the industry as other hospitality companies introduce new technology applications and solutions to help meeting planners with relatively mundane tasks. In 2023, hotel groups such as Marriott, Accor, Hilton and IHG signed on to invest in Groups360, which provided instant-booking functionality for guest rooms and meeting space at the company’s GroupSync Marketplace.
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