Terramar, a DMC operating across 15 destinations in California and Mexico, tripled its staff numbers in Tulum, Mexico, amidst growing demand for group and incentive travel to the Cancún, Riviera Maya and Tulum regions.
This increase in staffing is likely in response to the growing travel and tourism to Mexico in the first quarter of 2025, with The Rio Times reporting that the country continues to see an increase in tourism growth. The country saw a 7.4% increase in tourism revenue during 2024, with the World Tourism Organization projecting an additional 5% growth throughout 2025.
“We saw the signals early on,” said Lisa DeLeon, Terramar’s vice president of global sales. “Tulum was rapidly evolving from a boutique getaway to a top-tier destination for international incentive programs. Our clients are seeking authentic and memorable experiences that align with their brand values, and Tulum delivers that in every way. We’ve scaled our operations to not only meet the demand but to exceed expectations with unparalleled service and creativity.”
The expanded Tulum team includes additional operations managers, creative program designers and local cultural experts that will help planners deliver exceptional meeting and event programs in the region. Terramar has also recently partnered with local eco-luxury resorts, increased its transportation offerings and engaged Indigenous cultural groups to help give planners a more sustainable portfolio of options for their next event.
“This isn’t just about growth, it’s about intentional expansion driven by data, client demand and our deep-rooted understanding of the market,” added Kate Patay, Terramar’s vice president of global engagement. “Tulum represents the intersection of inspiration, connection and purpose, and we are honored to help our clients and partners bring their visions to life in this extraordinary destination.”
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