The integration of artificial intelligence (AI) in the meetings and events industry continues, with a big announcement from industry tech giant, Cvent.
The company announced the launch of a new intelligence and AI tool called CventIQ during Cvent CONNECT on June 10 in San Antonio, Texas, promising smarter and more efficient workflows, higher-return experiences and more.
“CventIQ enhances every aspect of the Cvent platform, and it represents our vision for a more efficient, intelligent and collaborative future for meetings and events,” said Reggie Aggarwal, CEO of Cvent, during his opening keynote at Cvent CONNECT. “By infusing advanced AI into the tools our customers already use, we’re empowering them to deliver more engaging events, more efficiently, with greater returns. Our launch of CventIQ reflects how we’re bringing trustworthy, practical AI to every corner of our platform so our customers can stay ahead of today’s fast-evolving landscape while remaining focused on what truly drives impact: human connection.”
[Related: 8 Easy Ways to Use AI to Plan, Expand and Measure Your Events]
Benefits of CventIQ
Cvent sees benefits for not only meeting and event organizers but also hosts and attendees.
Benefits for Planners and Marketers
- Instant Session Insights: Instantly analyze audience comments to understand sentiment and gain insight into speaker performance, session content engagement, session logistics and more.
- AI-Driven Content Creation: Automatically generate compelling, on-brand content for emails, speaker bios and event pages to streamline and scale event marketing efforts.
- Personalization at Scale: Deliver personalized session and networking suggestions to attendees, enhancing engagement and overall satisfaction.
Benefits for Hospitality Professionals
- Simplified and Accelerated Prospecting: Streamline outreach with curated planner lists and personalized emails based on hotel account insights and attract planners with immersive AI-powered 3D room layouts.
- Faster Responses to Drive Conversion: Accelerate request-for-proposal (RFP) response times with AI-generated proposals, RFP insights and response assistants.
- Seamless Event Execution: Use intelligent tools, such as smart rooming lists and AI-generated event diagrams, to efficiently manage group business and bring plans to life with precision.
Benefits for Event Attendees
- Personalized Event Dashboards: Direct access to a personalized event dashboard that organizes every touchpoint, including registration, agenda, contacts, CMP credits and on-demand content, ensures each attendee has a clear view of their unique event journey at a glance.
- Effortless Session Snapshots: Real-time AI transcripts and slide captures empower attendees to easily save and revisit important session content with just one tap, ensuring they capture all essential insights without distraction.
- Efficient Knowledge Transfer: With AI-generated summaries, attendees receive customized highlights and actionable next steps from their event experience, including sessions attended, exhibitor booths visited and connections made, making it easy to share key takeaways and demonstrate the event’s value to colleagues and superiors.
Cvent notes that CventIQ will continue to evolve “with new capabilities designed to meet the dynamic needs of the modern event professional, marketer and hospitality leader.” Learn more about the product.
This information is based off of a press release from Cvent.
