As fierce debate regarding climate-change mitigation efforts took place during the recent United Nations General Assembly in New York, the leaders of Convene 4 Climate (C4C)—the business events industry’s own climate-action and sustainability conference—released information about its October 16-17 gathering set for Rotterdam, Netherlands.
Following up on the inaugural Convene 4 Climate event in October 2024 that hosted 110 industry leaders in Barcelona, Spain, PCMA and the National Convention Bureaux of Europe on September 23 announced various program elements for the second edition, including an opening session and conversation featuring a senior United Nations representative.
“Business events possess a critical platform to accelerate solutions,” said Sherrif Karamat, PCMA and CEMA president and CEO. “C4C ensures that meetings and events are not only sustainable in practice but also catalytic in driving systemic climate action.”
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Deeper Dives
Other program content is set to include a look at German engineering firm Bosch’s model for embedding sustainability across operations and how it can work for other firms, plus peer circles addressing how to set organizational sustainability goals, seek sustainable alternatives in various event activities, find the best carbon calculators and other strategies.
“C4C is more than a gathering—it is a global platform and movement designed to push the business-events community and the broader business world toward sustainability and regeneration,” PCMA stated in a statement. This year, the event is capped at 150 attendees.
Foundational partners for C4C include Destination Canada, Fáilte Ireland, Marina Bay Sands and United Airlines, as well as supporting partner Maritz, “a group of forward-looking organizations that are deeply aligned with C4C’s core philosophy: driven by responsibility, fueled by technology to deliver transformation.”
Focused on collaboration, innovation, integrity and inclusivity, C4C “seeks to redefine success…by creating lasting environmental, social and economic value,” PCMA noted. Some proof: Planners can read a report featuring outcomes and tactics developed in challenge-focused group workshops at the 2024 event.
The full itinerary for Convene 4 Climate 2025 in Rotterdam can be found here.
