Amid a blitz of negative headlines and rhetoric that “politics is killing tourism” in the nation’s capital, Destination DC (DDC) used IMEX as a platform to set the record straight: Washington, DC is fully open for meetings and events through its “DC is Open” campaign.
“IMEX America is an important opportunity to show the difference between perception and reality,” stated Elliott L. Ferguson, II, president and CEO of DDC, in a release. “Washington, DC is not defined by federal headlines. It is a world-class meetings destination that delivers access to policymakers, thought leaders and innovators across every sector. From technology and healthcare to arts, culture and cuisine, DC combines intellectual capital with authentic neighborhood experiences that leave a lasting impression on attendees.”
[Related: IMEX America 2025: All of Our Event Coverage in One Place]
Momentum remains strong for meetings and events in Washington, DC, especially in tech, pharmaceutical and policy sectors that continue to grow. As Melissa A. Riley, SVP of convention sales and services, revealed at IMEX, conventions and meetings of all sizes remain vital drivers of DC’s economy:
- In 2025, convention center business will generate 454,632 room nights and over $400 million in estimated economic impact.
- Non-convention center meetings will contribute 482,552 room nights, with the potential to convert over 270,075 additional room nights.
- In 2026, convention center business is projected to generate 479,065 room nights, while non-convention center meetings are already responsible for 261,334 room nights and counting.
Washington, DC welcomed 27.2 million visitors in 2024, the highest total on record. These visitors sustain 111,500 local jobs and generate tax revenue that reduces the burden on DC households.
International markets remain a key focus. In 2024, international visitors represented 8% of arrivals but accounted for 27% of all visitor spending, averaging nearly four times more per trip than domestic travelers. DC is also the seventh most visited U.S. city for international visitors.
DDC’s award-winning “There’s Only One DC” campaign continues to spotlight the city’s assets: a sustainable, walkable destination with the #1 park score in the U.S., more than 100 free attractions, including 25 free museums and signature cultural festivals such as the National Cherry Blossom Festival and Passport DC. The campaign also personalizes DC through a new “We the People” video series, telling the authentic stories of residents who define the city beyond the headlines.
IMEX attendees were invited to add their own “Love Letter to DC” as part of that campaign’s runway success.
