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In a First, a Major Las Vegas Property Waives Resort Fee for All Business Groups

rio hotel vegas

It’s not often that there is good news on the cost front for meeting and incentive planners, but now is one of those times.

Rio Las Vegas, an off-Strip property with 2,582 guest rooms and more than 200,000 square feet of indoor meeting space, announced June 5 that business groups will no longer be subject to the resort fee typically added to each guest room.  

Such fees at Las Vegas resorts typically add $42 to $55 per room per night—and are also subject to the Clark County guest-room tax of 13%, despite being advertised by properties as a fee for amenities found outside the guest room.

While meeting and incentive planners frequently attempt to negotiate away the resort fee for their groups (often by making contractual concessions to the property, such as holding an additional F&B event in house), the move by Rio represents the first time a meetings-focused Las Vegas property has publicly committed to waiving the fee for all incoming groups. 

[Related: How to Get Your RFPs Noticed by Hotel Sales Teams]

In the media release announcing the new policy, Rio executives described the move as “a permanent commitment to transparent, competitive group pricing.”

“Planners have told us for years that resort fees are one of the most exhausting parts of contracting in Las Vegas,” said Ashley Lowe, senior vice president of sales for Rio Las Vegas. “The fees complicate budgets and create doubt at exactly the wrong moment. …We initially soft-launched this waiver for 2026 and 2027 groups, and the response was overwhelmingly positive, so we decided to extend it to all years.”  

Planner Reaction

Mike Ferreira, owner and CEO of Meetings Made Easy, a meeting broker and planning agency that does a large amount of business in Las Vegas, applauded Rio’s decision.

mike f
Mike Ferreira

“I think it is fantastic [for groups] and just great for Las Vegas,” Ferreira said in a video post on LinkedIn. “There are reasons why [groups] steer clear of Vegas, and a lot of times it is the resort fee. Some are so high that when you put it on top of a $250 rate, [the total cost per room] becomes $300 plus-plus.

“In other major cities, the rates are almost always between $200 and $300, except for Nashville because that’s a whole different ballgame,” Ferreira continued. “But now, with Rio waiving resort fees, I applaud [them].”

Ferreira also cited an example of how much a meeting group can save from a waived resort fee.  

“I have a group that was just about to sign with Rio for a 2027 event that’s for a few nights and with 250 rooms on peak night,” he said. “I saw the [fee-waiver] announcement and contacted the sales rep to see if we could apply it to [this contract], and they did it. I saved the client $38,000 with that email.”

It remains to be seen whether any other meetings-focused resorts on or near the Las Vegas Strip plan to follow Rio’s lead and make it a policy to waive resort fees for business groups. 

More Las Vegas News and Feature Articles for Event Planners

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About the author
Rob Carey | Content Manager, Features & News

Rob Carey serves as content manager, news and features for Meetings Today, where he leads coverage of the latest trends, happenings, data and insights related to corporate meetings and incentives as well as association conventions and exhibitions.

 

Carey has been covering the business-events industry since 1992, when he was hired as an intern at Successful Meetings magazine in New York while still a student at Columbia University. During his 15 years at SM’s parent company Nielsen, Carey moved steadily through the ranks to become editorial director for Successful Meetings, Meeting News and the Meeting World conference and exhibition. SM and MN won several FOLIO: Eddie Awards for editorial coverage during his tenure.  

 

Carey then spent 11 years as principal of Meetings & Hospitality Insight, covering not just the MICE market for various industry publications but also writing about business disciplines such as hotel management, golf-facility management, small-business operations, middle-market leadership and others. For several years he wrote the annual trends white paper for the International Association of Conference Centers.  

 

In 2018, Carey became a senior content producer for MeetingsNet, an Informa media brand, and a panel moderator for Informa’s Pharma Forum annual event. 

 

Come September 2025, he moved to Meetings Today.  

 

A native of New York,  Carey now resides in the Phoenix/Scottsdale metro area with his wife Kelley and their dog Ziggy.