Starting on June 4 and running through July 3, the FIFA World Cup of soccer will take place in 16 cities across North America, 11 of which are in the U.S.
After July 3, only a few cities will host the remaining games, which conclude with the final match on July 19 in New Jersey, just outside New York City.
However, with the first games just days away now, the number of hotel rooms booked in those 11 U.S. cities are well below what was anticipated.
Here is how hoteliers in each city are reporting their demand, according to research by the American Hotel & Lodging Association:
Are your World Cup hotel bookings underperforming?
Hoteliers who answered “yes” in each city:
- Kansas City: 88 percent
- San Francisco: 75 percent
- Seattle: 75 percent
- Philadelphia: 75 percent
- Boston: 75 percent
- Los Angeles: 68 percent
- New York: 66 percent
- Houston: 65 percent
- Dallas: 65 percent
- Miami: 53 percent
- Atlanta: 48 percent
Given this situation, meeting planners with smaller meetings that can be booked and actualized before July 3 have opportunities to get into these large cities at favorable rates and deliver a memorable experience for attendees in a unique atmosphere.
