The German Convention Bureau (GCB) announced that Linda Nuss has joined their New York City office as the new regional manager of North America effective June 1, 2016. Nuss, who is bilingual in German and English, and holds dual citizenship, will lead all stateside marketing, PR and sales activities.
In her new role she will also provide hands on support for meeting planners interested in returning to Germany and also work to attract first-time planners to the destination. The country was once again ranked No. 1 in Europe and No. 2 worldwide for association meetings in the recent ICCA rankings.
Nuss brings a background in marketing leadership in both German and U.S. markets in the innovative space of medical devices and also has experience in executing large-scale tradeshows. This combination of skills means she understands the precise level of planning required to make meetings a success and the importance of linking events with local experts who can speak directly to delegates.
“Ms. Nuss will be a strong resource for U.S. and Canadian meeting planners given her firsthand experience in hosting events and tradeshows and her in-depth marketing experience in one of Germany's, and the world’s, key industries of medicine and technology,” said Matthias Schultze, managing director of the GCB. “We are delighted to have her join our team and look forward to continuing to grow our meetings and events market from the U.S. and Canada.”
For more information on meeting in Germany, check out the GCB’s official website.