Preferred Hotels & Resorts launched a mobile app and member rate program as major enhancements to its points-based hotel rewards program, iPrefer.

“The new mobile app and member rate program are designed to better connect today’s travelers with the unique appeal of the independent hotel experience through a seamless loyalty program that delivers exclusive, on-the-go access to an attractive rate, points, and valuable on-property perks,” said Casey Ueberroth, chief marketing officer, Preferred Hotels & Resorts. “These enhancements are a testament to our continuous commitment to making iPrefer the most compelling loyalty program for independent-minded travelers.”

Through the app, which was built in collaboration with American Express, members can search and book stays at more than 600 iPrefer participating hotels worldwide, access exclusive offers such as member rates and the iPrefer Last-Minute Escapes, update their profiles, view past/upcoming stay history and related points earnings, and immediately access and redeem Reward Certificates.

iPrefer members using the app will also receive push notifications regarding special offers, and American Express cardholders will have the ability to enjoy an expedited process through American Express Checkout. In the coming weeks, Preferred Hotels & Resorts will introduce enhanced features for the app such as a concierge chat service that allows guests to communicate directly with the hotel or the ability for travelers to reserve services such as spa treatments that can be purchased using Reward Certificates. The iPrefer app is available for iOS and Android devices in the Apple App Store and Google Play.

Further enhancing the rewards of iPrefer, Preferred Hotels & Resorts has also launched a member rate program that invites iPrefer members to access savings of three percent or higher on top of the best available rate whenever they book stays at hundreds of participating hotels directly through iPrefer channels.

This new benefit is designed to help members save time during the travel planning process by providing the most compelling combination of rate and amenities from one streamlined source, iPrefer, alleviating the need to search anywhere else. Member rates are available exclusively to iPrefer members (or their travel advisors) who are logged into their account and going through the reservation process via eligible iPrefer distribution channels, which include the iPrefer mobile app, www.PreferredHotels.com, and participating hotel websites.

iPrefer rewards loyal travelers with points that can be exchanged for Reward Certificates redeemable towards free nights and other on-property expenditures. In addition to receiving 10 points for every US$1 spent on net room reservations booked through eligible channels, members receive additional benefits based on their tier status – Insider and Elite – such as priority early check-in/late check-out, room upgrade based on availability, and complimentary Internet. To date, more than 1.8 million travelers have enrolled in iPrefer.

In celebration of iPrefer and the pursuit of independent travel, Preferred Hotels & Resorts is gifting 25,000 bonus points to iPrefer members who make a booking within the app by April 21, 2017.