Etouches, a cloud event management software company, was acquired by HGGC, a middle market private equity firm. The event management company said the acquisition will help etouches expand its business.

Etouches' end-to-end platform is said to provide event management and venue sourcing solutions to a broad set of customers worldwide in all major verticals, addressing a range of event management and data needs and complexities. Its cloud platform aims to bring together hotel and venue sourcing, event marketing and content, registration and logistics, engagement and mobile, and data analytics and ROI solutions.

The company’s global customer list includes more 1,300 companies, such as Lufthansa, Dell, IKEA, Volkswagen/Audi, Ticketmaster, BNP Paribas, National Australia Bank, Mary Kay, Mazda and NPR.

Etouches has offices in the U.S., U.K., Belgium, Australia, Singapore and United Arab Emirates.