Destination Marketing Association International (DMAI) and European Cities Marketing (ECM) announced a “Memorandum of Understanding” that will allow for the sharing of key research and educational resources between organizations in addition to increasing the value of both parties.

“With this alliance, European and American DMOs establish permanent links to cooperate,” said Ignasi de Delas, president of ECM and deputy general manager of Turisme de Barcelona. “This agreement will enable both organizations to provide their members with a wider range of [offerings and services].”

Through the partnership, several key projects will be initiated in the coming years. The first two activities include DMAI’s DestinationNEXT program and the Annual ECM Summer School program.

“This partnership helps further demonstrate DMAI’s mission to empower our members with the tools they need to help their destinations excel,” said Don Welsh, president and CEO of DMAI. “DMAI offers competitive destination tools, such as DestinationNEXT, to help destination organizations and CVBs thrive and we look forward to collaborating with ECM to provide [even more] tools for success.”