Vail Resorts announced it will aggressively pursue a comprehensive sustainability commitment, called "Epic Promise for a Zero Footprint.” The initiative, announced at a company event, commits to zero net emissions by 2030, zero waste to landfill by 2030 and zero net operating impact to forests and habitat.
"Everything we do at Vail Resorts is driven by the spectacular natural surroundings where our employees, guests and communities live, work and play,” said Rob Katz, chairman and chief executive officer of Vail Resorts. “The environment is our business, and we have a special obligation to protect it.”
Inspired by Whistler Blackcomb's environmental commitment, Vail Resorts said it intends to go beyond setting a partial emissions reduction target by executing on a more expansive and ambitious plan. "Epic Promise for a Zero Footprint" comprises three pillars: emissions, waste, and forests and habitats.
Vail Resorts runs ski resorts in Vail, Beaver Creek, Breckenridge and Keystone. The company also operates resorts in Park City, Utah, the Lake Tahoe area, Whistler Blackcomb in British Columbia, Perisher in Australia, Stowe in Vermont, Wilmot Mountain in Wisconsin, the Afton Alps in Minnesota and Mt. Brighton in Michigan.
The company’s zero footprint plan was developed in consultation with leading sustainability experts in the industry. More information on the plan, including a complete outline of each pillar, is available here.