Discover Saratoga, also known as the Saratoga Convention & Tourism Bureau, recently launched its new website, which officially went live on Tuesday, Oct. 24. The site,, not only aims to showcase the organization’s new brand identity, but it also is the official Saratoga destination resource for visitors, meeting and event planners, couples planning their wedding, locals and more.

The website, which was developed by destination marketing firm Simpleview Inc., has an easier-to-use navigation, is responsive on all devices and has more visuals to further position itself as a platform for individuals and groups seeking information on Saratoga events, attractions, lodging and more.

“We are so excited to launch our new website! The crisp, new appearance reflects our ‘Discover Saratoga’ rebranding campaign, which was launched in May of this year, and offers visitors and planners an invitation to come discover all this great destination has to offer,” said Discover Saratoga President Todd Garofano. “We think our members will be thrilled with the new look and how their businesses are positioned. I want to thank the talented team at Simpleview, as well as our own internal team.”

Discover Saratoga also published their first all-encompassing destination guide in May. 50,000 copies were printed, and most were distributed at the Saratoga Springs Heritage Area Visitor Center, area train stations, Albany International Airport, area lodging, local businesses and more. Download it here.