InterContinental Hotels Group (IHG) and LRR Holdings announced the opening of Crowne Plaza HY36 Midtown Manhattan. As the newest Crowne Plaza property, the design-centric newcomer aims to completely transform future standards for the modern business traveler. Crowne Plaza HY36 is located at 320 West 36th St., just a few blocks away from the Jacob K. Javits Convention Center and the Hudson Yards neighborhood.

"As we reinvent the Crowne Plaza brand, we hope to adopt the flare and energy the up-and-coming Hudson Yard neighborhood attracts, while adding our own unique narrative," said Dieter Schmitz, IHG area general manager. "We will tap guests and New York's iconic energy to help us recreate this authentic story via a refreshingly genuine and energizing guest experience unlike any other in New York City.”

Designed by NYC based architecture firm Stonehill Taylor, the hotel showcases a New Modern industrial facade inspired by the surrounding neighborhood's transportation centers. Emulating nearby mega hubs such as Penn Station, the Lincoln Tunnel and Grand Central Station, soaring concrete columns running the height of the atrium complement the five 50-foot tall cascading light fixtures, visible both indoors and outside to passersby.

TGA (The Great American), a brand-new restaurant concept, will soon be unveiled on the ground floor. The destination restaurant will serve “American fare with a twist,” offering dishes such as salmon crudo and wagyu burgers. 12-foot glass garage doors create an airy and posh atmosphere to complement a neighboring outdoor patio and beer garden that features a second full bar and retractable skylight roof.

Crowne Plaza HY36 houses two meeting rooms, the Hudson and Midtown Board Room.